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About

Friendorse was created by two friends who became frustrated with the limitations of local search.

They realised services recommended by their friends were the most valuable endorsements of a businesses. They thought about how they could improve this process if we could harness the local knowledge of a larger group of people. They approached Sydney start-up incubator Pollenizer to develop the idea and so Friendorse was born.

Friendorse - Connecting local knowledge.

APN and Friendorse

In January 2012 APN took a 25% stake in Friendorse Pty Ltd, an early stage online business co-founded by Pollenzier that targets local community recommendations for businesses and services within a neighbourhood. APN will work with Friendorse to integrate the offering with its publications in its Australian Regional Media business.

APN Chief Development Officer, Matt Crockett said: Part of APN's strategy for our regional publishing businesses is to provide more services and useful local information relating directly to those communities. The Friendorse model based around recommendations is a good fit with that strategy.

The investment follows a successful trial of Friendorse in three key markets for Australian Regional Media.

Phil Morle, Co-Founder, Pollenizer said APN was able to execute on a live trial within two weeks of discussion. Their entrepreneurial approach combined with a strong position in local markets provides the perfect platform to facilitate the growth of Friendorse.